© Copyright 2000 ChaseData Corporation. All rights reserved.

Target Telemarketing

Faced with tough times and stiff competition, marketing organizations must make every dollar count. Telemarketing  campaigns must effectively engage customers to generate more, high quality leads that result in real ROI for the marketing investment.

Companies engaged in outbound telemarketing are rapidly having to accurately target their products and services to their customers.

That is why Chase Data's  PowerStation is "campaign driven", it can give your organization the ability it needs to reach its markets faster and at lower costs. By using campaigns instead of large, unorganized call lists, it gives your staff the ability to re-examine their telemarketing efforts as focused sales calls rather than random calls. As your organization realizes the full potential of campaign-driven, targeted telemarketing, a new world of possibilities will become dramatically apparent.

Campaign Creation Process
The campaign creation process begins with your sales and marketing teams identifying specific groups of clients that are candidates for your products and services. Once these prospects are identified, a campaign is formulated in  PowerStation System. PowerStation allows your managers to create campaigns quickly and easily by simply importing those leads into the system from  the manager's station. Campaigns then  can be viewed in several ways to measure the cost and effectiveness of each and every campaign.

Dialing Process
Once the campaign and its  components are entered, your reps are ready to begin dialing. PowerStation makes it possible that only productive calls are passed to the agents while answering machines, no answers, busies, and operator messages are filtered out. They PowerStation Predictive Dialer employs smart technology where  your agents are able to receive a smooth presentation.

Selling Process
The selling process begins at your sales agents' workstations. PowerStation enhances the way your agents deliver your sales message to clients via its single, seamless environment. At the sales station, agents have access to campaign-specific scripts, customer histories, personalized call-backs, custom electronic forms, and post-call processing options.

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contact information: ChaseData Corporation - 7811 West Commercial Blvd. - 
Ft Lauderdale - FL - 33322  1 (888) 739-8218 toll free - 1 (954) 370-8465 fax

© 2000, 2001 ChaseData Corporation all rights reserved. ® PowerStation and PowerStation Predictive Dialing Systems are registered Trademarks of ChaseData Corporation all other copyrights are the property of their respective owners.